Branding concept, brand development, brand positioning, communications through brand, building product and service differentiations by branding, creating brand relevance and brand image, strategy related to brand, building brand loyalty and brand equity
REMARK STUDY C = Lec L = Lab R = Con S = Self T = Tut category B = Basic E = Elective in MM F = Free elective M = General in MM W = Major course X = N/A
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