Investigating the unique challenges of marketing new ventures, the basic entrepreneurial marketing skills for launching and leading a new high growth ventures in the global marketplace. Market research for understanding needs of target markets, identify market positioning, pricing determination, marketing plan for new products or services launch
REMARK STUDY C = Lec L = Lab R = Con S = Self T = Tut category B = Basic E = Elective in MM F = Free elective M = General in MM W = Major course X = N/A
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