The meaning of brand, the concept of brand, equity building a new brand, customer knowledge brand equity identity and positioning, creating a brand platform, choosing brand elements branding and marketing strategy, using secondary associations brand hierarchy and project feedback managing brands overtime, revitalization managing brand overtime, brand extension and globalization
REMARK STUDY C = Lec L = Lab R = Con S = Self T = Tut category B = Basic E = Elective in MM F = Free elective M = General in MM W = Major course X = N/A
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