Essential management and analytical techniques in designing and managing new products and services; entry market analysis, concept and platform development for entering to the market; concept and platform adjustment to customer need and desire; product and platform selecting; marketing mix development for new product, concept and platform testing, and life cycle management
REMARK STUDY C = Lec L = Lab R = Con S = Self T = Tut category B = Basic E = Elective in MM F = Free elective M = General in MM W = Major course X = N/A
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