Trend and importance of digital marketing. Plan, manage and execute successful digital marketing campaigns, build brand and generate sales using digital techniques , search marketing, online display advertising, email marketing, online social media and mobile. Conduct digital marketing analytics to evaluate the digital tool performance
REMARK STUDY C = Lec L = Lab R = Con S = Self T = Tut category B = Basic E = Elective in MM F = Free elective M = General in MM W = Major course X = N/A
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